Press release – Survey: Microsoft Power BI Dominates the BI & Analytics Market

PRESS RELEASE – WÜRZBURG, October 30, 2023

BARC presents The BI & Analytics Survey 24. The world’s largest survey on the use of business intelligence (BI) and data & analytics software is based on the responses of 1,500 participants from around the world, making it the most comprehensive and in-depth analysis of the current BI and analytics market. In its 22nd edition, the report highlights both the advantages and challenges of BI and analytics software. With an extensive examination of 21 software solutions, the survey provides a clear view of current market trends.

Robert Tischler, BARC Senior Analyst and author of the study, comments: “The survey results emphasize the importance for companies to make an informed decision when investing in BI and analytics software. There are significant discrepancies between the actual business benefits achieved and how they are prioritized in software selection. This starts with setting the ‘right’ priorities when choosing software. Our data clearly shows what to focus on to derive more benefits from data through BI and analytics.”

Dominance of Microsoft Power BI

Microsoft Power BI remains by far the most frequently evaluated software for BI & analytics. As Figure 1 shows, 72% of organizations that have purchased BI solutions in the last two years have evaluated the Microsoft self-service solution – an impressive increase of 14 percentage points over the previous two years. Tableau and Pyramid, ranked second and third, are still frequently considered. Interest in SAP Analytics Cloud has grown significantly (+7) while the importance of SAP BO is diminishing. In addition to established products, smaller vendors in the market are also seeing significant growth, as evidenced by the rise of Zoho Analytics, which was considered in 9% of all evaluations (+6).

Figure 1: Which BI and analytics products did your organization evaluate? Top 15, by products implemented in the last 2 years

Figure 1: Which BI and analytics products did your organization evaluate? Top 15, by products implemented in the last 2 years (n=1,145)

Purchase criteria for BI and analytics software

The comparison of purchase reasons for BI and analytics software with the actual benefits achieved offers an interesting insight. Companies that buy tools capable of processing large volumes of data without issues derive the highest value. Organizations prioritize “price-performance ratio” and “ease of use for report recipients” when purchasing software. However, in terms of their relevance for achieving benefits, both are ranked quite low at positions 10 and 11. Buyers should therefore focus more on product-related criteria than on cost considerations to secure long-term benefits. Similarly, user-friendliness for report designers should be prioritized over that for report recipients.

Figure 2: Comparison of reasons for software selection and benefits achieved

Figure 2: Comparison of reasons for software selection and benefits achieved (n=1,180) 

Choosing the right software is key to project success

The goal of many companies is to become more efficient and effective with BI and analytics software and make better decisions based on relevant and reliable data. The BI & Analytics Survey 24 confirms that in general the software delivers on this fundamental promise. A crucial aspect of BI and analytics adoption is choosing the right software. The market is dynamic and the differences between the products are often not immediately apparent.

The BI & Analytics Survey 24 emphasizes the importance of a thorough and comparative evaluation of products to achieve the greatest possible business benefit. Implementing and operating BI and analytics software is equally crucial. Effective collaboration between clients and providers, aligning the product with company needs and the availability of internal company resources are just some of the factors contributing to success. The complete study contains many detailed analyses, charts and analyst comments that illustrate the above points.

For more information, please visit:

The BI & Analytics Survey 24 – The Results
An overview and analysis of the most important product-related findings and topical results from The BI & Analytics Survey 24.

Best Practices
Provides advice to buyers of BI software as well as users and administrators of existing BI solutions based on the results of our analysis.

Sample, Products, Methodology and KPIs
Provides information about the sample and an overview of the survey methodology. It also includes descriptions of the KPIs we use in The BI & Analytics Survey, as well as details of our calculation methods.

Vendor Performance Summaries
A series of executive reports on each product featured in The BI & Analytics Survey 24. Each report contains a vendor and product overview by BARC’s analyst team plus a summary of the relevant product-related results from The BI & Analytics Survey.

About BARC

BARC is a leading analyst firm for data & analytics and enterprise software with a reputation for unbiased and trusted advice. Our expert analysts deliver a wide range of research, events and advisory services for the data & analytics community.

Our innovative research evaluates software and vendors rigorously and highlights market trends, delivering insights that enable our customers to innovate with data, analytics and AI.

BARC’s 25 years of experience with data strategy & culture, data architecture, organization and software selection help clients transform into truly data-driven organizations.


For all enquiries and further information, please contact:

Axel Bange
Tel: +49 (0) 2331 356 93 95