Latest research from BARC’s analyst team

Trend Monitor 2023

Press release – Data Quality and Data Culture Are the Top Trends in Business Intelligence

PRESS RELEASE – WÜRZBURG, December 6th, 2022

  • – Highlight #1: BARC surveyed 1,823 people worldwide for its Data, BI & Analytics Trend Monitor 2023 study.
  • – Highlight #2: The survey provides insights into the top trends in data, business intelligence and analytics.
  • – Highlight #3: Data quality, data culture and data governance are the top trends for 2023.

BARC publishes the Data, BI & Analytics Trend Monitor 2023 study. For the global survey, 1,823 users, consultants and vendors gave their opinion on the most important trends in data, business intelligence (BI) and analytics. The responses provide comprehensive insight into regional, company and industry-specific differences in the use of data and analytics and show which trends are moving the BI market.

“Creating value from data has become a must for many companies to remain competitive. This survey shows once again that practitioners place higher value on the most fundamental characteristic of data – its quality – as well as the fundamental framework conditions for the successful use of data – data culture and data governance – than on advanced methods and approaches for data and analytics,” commented Dr. Carsten Bange, Managing Director of BARC and co-author of the study.

Data quality remains top trend

Data quality and master data management are ranked as the most important trend for the 6th year in a row. This is in line with the results of other BARC studies, which repeatedly show that companies are struggling with insufficient data quality. Related to this is the stable importance of data governance, which ranks 3rd again this year (see Figure 1).

The establishment of a ‘data culture’ is ranked as the 2nd most important trend. Since it was first included in the Trend Monitor in 2019, this trend has consistently ranked in the top 5 and continues to grow in importance. Establishing and fostering a data culture is critical to unlocking an organization’s full data potential. Data discovery and self-service analytics rank 4th and 5th in the list of 19 top trends, underlining their importance. All of the top trends combine organizational and technological elements.

Importance of trends in data, BI and analytics in 2023

Figure 1: Importance of trends in data, BI and analytics from “not at all important” (0) to “very important” (10) [n=1,823]
© BARC 2022

Trends in Europe

The importance of trends is perceived very differently in European countries. Eastern Europe, France and the United Kingdom in particular attach greater importance to most BI trends than the other European regions. Conversely, the German-speaking region (“DACH”) attaches significantly less importance to most trends except agile BI development and master data/data quality management, both of which are rated more or less equally across Europe. Overall, European perceptions reflect the overall ranking of the top trends: data discovery, data culture, master data/data quality management and data governance are seen as the most important trends this year.

Evolution of rankings of data, BI and analytics trends 2019-2023

Figure 2: Evolution of rankings of data, BI and analytics trends 2019-2023 (n=various)
© BARC 2022

 

Rising trends: cloud for data & analytics and data catalogs

Cloud for data & analytics has risen from 18th to 9th place in the rankings over the last 5 years (see Figure 2). A similar development can be observed for data catalogs, which has leapt from 19th to 10th place in the last 4 years. Conversely, agile BI development has dropped 7 places to 14th in the last year. This approach to development is now so common that it is probably considered less important as a separate trend than other topics.

About the study

With 1,823 respondents, the BARC Data, BI & Analytics Trend Monitor 2023 is the largest global trend study on analytics, business intelligence and data management. It offers a detailed evaluation and weighting of 19 individual trends by region, industry and self-assessment of the participating companies (“best-in-class” vs. “laggards”).

The study is available for download free of charge thanks to sponsorship by Denodo, humanIT and TARGIT.

About BARC

BARC is one of Europe’s leading analyst firms for business software, focusing on the areas of data, business intelligence (BI) and analytics, enterprise content management (ECM) and customer relationship management (CRM). The company was founded in 1999 as a spin-off of the Chair of Business Administration and Information Systems at the Julius-Maximilians-University in Würzburg. Today, BARC combines empirical and theoretical research, technical expertise and practical experience, including a constant exchange with all market participants.

Contact

For all enquiries and further information, please contact:

Axel Bange
Tel: +49 (0) 2331 356 93 95
Email: abange@barc.de

Trend Monitor 2023

Infographic: “BARC Data, BI & Analytics Trend Monitor 2023”

The BARC Data, BI & Analytics Trend Monitor 2023 is the latest edition of BARC’s annual review of the trends shaping the market.

Based on a worldwide survey of 1,823 people from companies of various sizes and industries, this infographic highlights some of the key findings from the study.

Click here to find out more and download the full study.

BARC Trend Monitor infographic

 

 

Press release – BARC Survey: Easier Access to More Data Promotes a Better Data Culture

PRESS RELEASE – WÜRZBURG, November 24th, 2022

  • – Highlight #1: BARC surveyed 384 people worldwide for its “Data Culture Survey 23”.
  • – Highlight #2: The survey presents current trends in the building of a company data culture. This year, the focus was on the topic of data access, which 96% of survey participants agreed is the most relevant factor in the establishment of a data culture.
  • – Highlight #3: The BARC Data Culture Framework provides concrete recommendations for data culture and data strategy.

BARC publishes the study Data Culture Survey 23, for which 384 people were surveyed on the current data culture in their companies. Respondents came from all over the world and represent a variety of different functions, industries and company sizes. Based on the results, the authors have derived trends in the establishment of a data culture and provide concrete recommendations for action.

The study shows companies understand that a data culture must be anchored in the data strategy if it is to have lasting success. The most frequently implemented data culture initiatives are “data strategy” (34%), “data governance” (33%) and “data access” (32%).

Data access is crucial

Respondents cited “data access” as the most important initiative to positively impact data culture. The biggest challenges to liberalizing data access are users’ lack of knowledge and enabling simple access methods. Many of the conditions for better data access must therefore be created first. More than half of all respondents would like to have greater transparency about company data and to be able to access it more easily (Figure 1).

What are the biggest challenges to data access?

Figure 1: What are the biggest challenges to data access? Top 3 (n=369, source: BARC Data Culture Survey 23)
© BARC 2022

Gut feeling is still important when making decisions

The majority of respondents rely on a mix of data and gut feeling to make decisions (51%). The percentage of companies that tune out gut feelings and make mainly data-driven decisions has remained stable this year at around one third (32%). However, nearly half of the companies surveyed say improved decision-making is among the goals they have achieved. More than a third have achieved process improvements and cost reductions through the use of data. However, there is also a high expectation of benefits from data. Respondents hope to achieve further improvements in their decision-making and processes, revenue growth and ultimately competitive advantage through a better data culture.

Dr. Carsten Bange, Managing Director of BARC and co-author of the study, commented, “Data culture still eats data strategy for breakfast. Anchoring a sustainable data culture is vital if companies want to enforce their data strategy. For this to happen, there needs to be company-wide awareness of the benefits and advantages of data and analytics.”

BARC Data Culture Framework

To help companies understand the key starting points for establishing and improving a data culture, BARC has developed the Data Culture Framework (Figure 2). The framework includes six action areas. There is no inherent hierarchy among them; different companies will have different starting points and priorities. However, data access and data governance are among the first topics most companies address.

BARC Data Culture Framework

Figure 2: The BARC Data Culture Framework
© BARC 2022

 

About the survey

“BARC Data Culture Survey 23 – How to Liberalize Data Access to Empower Data Users” is a new BARC study on the topic of establishing and maintaining a data culture. 384 people from different functions, industries and company sizes from all over the world were interviewed for the study. The authors are Dr. Carsten Bange, BARC Founder and CEO, and Timm Grosser, Senior Analyst for Data & Analytics. The study is available for free download here thanks to sponsorship by Denodo, Snowflake, Tableau and Zeenea. The accompanying infographic can be found here.

About BARC

BARC is one of Europe’s leading analyst firms for business software, focusing on the areas of data, business intelligence (BI) and analytics, enterprise content management (ECM) and customer relationship management (CRM). The company was founded in 1999 as a spin-off of the Chair of Business Administration and Information Systems at the Julius-Maximilians-University in Würzburg. Today, BARC combines empirical and theoretical research, technical expertise and practical experience, including a constant exchange with all market participants.

Contact

For all enquiries and further information, please contact:

Axel Bange
Tel: +49 (0) 2331 356 93 95
Email: abange@barc.de

Infographic: “BARC Data Culture Survey 23”

“BARC Data Culture Survey 23 – How To Liberalize Data Access To Empower Data Users” is a BARC market research study that examines how companies can improve their data culture and the obstacles they are likely to face along the way.

Based on a worldwide survey of 384 companies of various sizes and industries, this infographic highlights some of the key findings from the study.

Click here to find out more and download the full study.

Data Culture Survey 23 infographic

 

The BI & Analytics Survey 23 Cover image

Press release – Companies Are Increasingly Relying on Generalists for Their BI & Analytics Software

PRESS RELEASE – WÜRZBURG, October 28th, 2022

  • – Key Finding #1: BARC surveyed 1,951 people worldwide for The BI & Analytics Survey 23.
  • – Key Finding #2: The largest survey of BI and analytics users provides valuable insight into software selection and usage as well as customer satisfaction.
  • – Key Finding #3: 24 leading software products were evaluated in detail.

BARC publishes The BI & Analytics Survey 23, the world’s largest survey on business intelligence (BI) and analytics software, based on feedback from 1,951 users. The survey compares 24 leading software products, highlights current market trends, and evaluates best practices for selecting and deploying BI and analytics software.

The world’s largest user survey on business intelligence software

The BI & Analytics Survey 23 shows that the market for BI and analytics tools remains highly competitive and difficult for buyers to navigate. It is notable that buying criteria that are easy to assess, such as functional scope and costs after implementation, do not necessarily lead to business benefits. Instead, criteria such as scalability and fast response times should be prioritized when selecting software. This is shown by directly comparing users’ expectations of solutions and actual satisfaction after implementation. For example, some front ends that claim to be scalable are not capable of processing large volumes of data in productive use.

In addition to comparing the reasons for purchase and problems experienced, The BI & Analytics Survey analyzes the areas of the company in which BI and analytics products are used and the purposes for which they are used. It reveals the strengths and weaknesses of market-leading products such as Microsoft Power BI, Tableau and Qlik, as well as smaller and emerging vendors.

Choosing and buying BI software

Self-service BI and analytics solutions are currently in vogue. Of the five products most often considered for purchase recently, four are often associated with self-service. This shows that supporting an approach that spreads analytics content creation across many shoulders remains a critical factor in purchasing decisions. Nonetheless, buyers’ attention is shifting from isolated self-service applications to platforms that provide governed self-service capabilities to ensure high quality and efficiency in content creation.

Figure 1: Which BI and analytics products did your organization evaluate for acquisition? Top 15

Figure 1: Which BI and analytics products did your organization evaluate for acquisition? Top 15 (n= 1,533)
© BARC 2022

A look at the most purchased BI products by vendor shows that Microsoft clearly dominates. It should not be overlooked that Microsoft often sells multiple products to a single customer. This also applies to SAP, which takes second place when sales of all its products are combined. SAP is just ahead of Qlik and Tableau. In addition to IT giants such as IBM and Oracle, specialists such as SAS and Bissantz can also be found in the top ten (see Figure 2).

In general, it can be observed that BI and analytics specialists have been increasingly evaluated in the last two years, but often lose out to software suite providers or hyperscalers when it comes down to the software selection decision.

Figure 2: Which BI and analytics products has your organization acquired? Top 15, grouped by vendor

Figure 2: Which BI and analytics products has your organization acquired? Top 15, grouped by vendor (n=1,544)
© BARC 2022

 

Fast implementation for better results

The average implementation time for BI software is 3.9 months. Of course, particularly large or complex projects tend to take longer. Nevertheless, fast implementations are an important source of satisfaction, and they clearly correlate with the business benefits achieved, as evidenced by the study results.

The average implementation time for projects started less than two years ago is 3.8 months, compared with 4.0 months for older projects. This shows that changes in technology (e.g., the cloud) and project methodology are enabling customers to deploy solutions faster and achieve benefits more quickly (see Figure 3).

Figure 3: How long did it take to implement the BI and analytics aspect of the application from software purchase to initial rollout?

Figure 3: How long did it take to implement the BI and analytics aspect of the application from software purchase to initial rollout? (n=1,319)
© BARC 2022

BI and analytics are still not ‘democratic’ enough

Successful decision support in modern companies requires democratic access to data. Decision-makers in all departments need up-to-date and relevant information to base their decisions and actions on a reliable foundation. BI and analytics should be actively used by data-savvy employees across the enterprise whenever possible. However, the results of the survey show that beyond finance and controlling – 77 percent of the companies surveyed use BI and analytics there – other departments that rely heavily on data, such as sales (59 percent) and operations (52 percent), lag behind significantly (see Figure 4).

Figure 4: Which departments in your organization use BI and analytics application(s)?

Figure 4: Which departments in your organization use BI and analytics application(s)? (n=1,586)
© BARC 2022

About the survey

The BI & Analytics Survey 23 provides a detailed quantitative analysis of why customers buy BI tools, what problems they have with the tools, and how successful they are in meeting project goals.

The results of The BI & Analytics Survey 23 are presented in several documents, each focusing on a specific group of BARC survey findings.

The BI & Analytics Survey Analyzer contains information on all results and key performance indicators (KPIs) from The BI & Analytics Survey. This online tool allows users to perform their own analysis of the entire survey data set. It is also possible to filter the results by region, company size and other criteria.

A concise overview of the results of the individual products can be found here.

About BARC

BARC (Business Application Research Center) is one of Europe’s leading analyst firms for business software, focusing on the areas of data, business intelligence (BI) and analytics, enterprise content management (ECM) and customer relationship management (CRM). The company was founded in 1999 as a spin-off of the Chair of Business Administration and Information Systems at the Julius-Maximilians-University in Würzburg. Today, BARC combines empirical and theoretical research, technical expertise and practical experience, including a constant exchange with all market participants.

Contact

For all enquiries and further information, please contact:

Axel Bange
Tel: +49 (0) 2331 356 93 95
Email: abange@barc.de

Data Management Survey 23

Press release – BARC Study: The Data Management Survey 23 Shows High Satisfaction With Tools

PRESS RELEASE – WÜRZBURG, October 18th, 2022

  • – Key Finding #1: BARC surveyed 1,236 people worldwide for the study The Data Management Survey 23.
  • – Key Finding #2: 85% of the companies surveyed are satisfied with their data management software.
  • – Key Finding #3: The main application areas of the tools are classic BI tasks.

BARC publishes The Data Management Survey 23, the world’s largest fact-based analysis of the market for data management software. 1,236 respondents provided detailed information on their use of software from 16 different vendors, including products from software giants such as Microsoft, Oracle and SAP, as well as tools from much smaller vendors that are less well known but in many cases provide excellent value to customers.

Meaningful comparisons of competing products

Unlike many analyst reports, The Data Management Survey 23 is not based on anecdotal reports or personal opinions, nor is it intended as a measure of market share. Instead, it is about analyzing market trends and making meaningful comparisons of competing products based on a variety of critical software and vendor-related criteria. The study also provides a detailed quantitative analysis of why customers buy data management tools, what they are used for, what problems they have with the tools, and how successful their deployments are.

Chart: Satisfaction with the use of data management tools

Figure 1: Satisfaction with the use of data management tools (n=960)
© BARC 2022

General findings

The majority of users report being “very satisfied” (38%) or “fairly satisfied” (47%) with their data management tools, confirming their added value. One in three organizations also report having no significant problems using the tools, and in general, problems are at a very low level. In fact, 39% of respondents say they would “definitely” recommend their solutions to others, and another 45% would “probably” do so.

Timm Grosser, senior analyst at BARC and co-author of the study, said: “Data management tools can help to increase flexibility in data usage and get a grip on the complexity of highly distributed data landscapes. The survey results show that most companies have recognized the added value of such tools and are using them in a beneficial way for their business.”

Which data analytics trends have the strongest impact on data management investments?

Figure 2: Which data analytics trends have the strongest impact on data management investments? (n=1,001)
© BARC 2022

 

Companies use their tools for traditional BI tasks

Looking at the tasks implemented with data management tools, there is a clear focus on business intelligence tasks. Data warehousing/BI is performed by 71% of survey respondents and data integration by 54%. The use of advanced analytics and newer concepts such as data virtualization is relatively limited.

38% of respondents say they are doing data preparation. This is notable because no specialized data preparation tools are featured in this survey. ‘Data preparation’ is defined as an iterative process that helps business users prepare data sets for exploratory analysis. Most of the tools presented in this survey are designed for technical users and provide limited interfaces for business users. However, looking at the use of this term in the broader market, a second definition emerges: it is also used to describe ETL processes. This explains the widespread use of technical tools for data preparation.

An overview of the survey results regarding 23 different data management products can be viewed here.

About the survey

The Data Management Survey 23 is an independent survey on the topic of data management in the context of BI, analytics and data strategy, in which participants can evaluate the tool they use.

The survey, conducted this year for the fourth time by BARC, examines data management products (e.g., data pipelining tools, data governance tools, data virtualization tools, data warehouses, analytic data engines, etc.) in terms of their features, application areas and usability.

The survey is conducted and published independently by BARC without third-party involvement. Business and technical users, as well as software vendors and consulting firms are invited to participate.

For more information, visit https://bi-survey.com/data-management-software-comparison

About BARC

BARC (Business Application Research Center) is one of Europe’s leading analyst firms for business software, focusing on the areas of data, business intelligence (BI) and analytics, enterprise content management (ECM) and customer relationship management (CRM). The company was founded in 1999 as a spin-off of the Chair of Business Administration and Information Systems at the Julius-Maximilians-University in Würzburg. Today, BARC combines empirical and theoretical research, technical expertise and practical experience, including a constant exchange with all market participants.

Contact

For all enquiries and further information, please contact:

Axel Bange
Tel: +49 (0) 2331 356 93 95
Email: abange@barc.de

Predictive Planning and Forecasting On The Rise

Infographic: “Predictive Planning and Forecasting on the Rise – Hype or Reality?”

Predictive Planning and Forecasting on the Rise – Hype or Reality?” is a 2022 BARC report based on a survey of 295 companies.

It examines the nature and current level of use of predictive planning and forecasting and draws comparisons with the results of past BARC studies.

This infographic highlights some of the key findings from the study.

Click here to find out more and download the full study.

Predictive Planning & Forecasting infographic

 

The Future of Data Architecture

Infographic: “The Future of Data Architecture – Has the Data Warehouse Had Its Day?”

The Future of Data Architecture – Has the Data Warehouse Had Its Day?” is a 2022 BARC report based on a survey of 268 companies.

The study seeks to discover which data architecture works best for today’s enterprise. We examined current approaches to data architecture and whether classic data architecture concepts such as data warehouse, data lake and data lakehouse are viable for the future.

This infographic highlights some of the key findings from the study.

Click here to find out more and download the full study.

The Future of Data Architecture infographic

 

New Value for the CFO

Infographic: “New Value for the CFO: The Evolution From Consolidation to Group Accounting”

New Value for the CFO: The Evolution From Consolidation to Group Accounting” is a 2022 report based on a global survey of 235 companies conducted by BARC.

The study examines requirements for group accounting solutions, use cases, software user satisfaction and investment priorities for the future

This infographic highlights some of the key findings from the study.

Click here to find out more and download the full study.

 

Driving Innovation With AI

Infographic: “Driving Innovation With AI – Getting Ahead With DataOps and MLOps”

“Driving Innovation With AI – Getting Ahead With DataOps and MLOps” is a 2022 report based on a global survey of 248 companies conducted by BARC.

The study focuses on the concepts of DataOps and MLOps and their impact on the application of machine learning (ML).

This infographic highlights some of the key findings from the study.

Click here to find out more and download the full study.

infographic of Driving Innovation with AI study