Sound Decisions in Dynamic Times

Markets and competition today are highly dynamic and complex, and the future is characterized by uncertainty – not least because of COVID-19. This uncertainty is currently at the forefront of everyone‘s minds.

Satisfying customer needs and securing solvency in volatile markets both require quick decisions and decisive action. In order to meet these challenges, corporate planning and forecasting needs to be carried out efficiently, in shorter cycles and must be updated quickly for well-founded decision-making.

This study explores the following questions

• – How are companies adapting their planning and forecasting activities to the demands of a dynamic environment?
• – What measures are being taken to make corporate management more agile and what challenges do companies face?
• – How is the role of forecasting and planning changing in a dynamic environment?
• – What are the benefits of simulations and scenario analyses in forecasting and corporate planning?

Sample and download

The study is based on a worldwide online survey of 275 companies of varying sizes across a range of industries.

The full study can be downloaded here

The report is sponsored by: