PRESS RELEASE – PARIS, November 19, 2018
As of today, CXP Group changes its name to teknowlogy Group. The purpose of this name change is to better reflect the company’s vision, values and strategy. teknowlogy Group is the leading independent European research and consulting firm in the fields of digital transformation, software and IT services.
The group is made up of four entities, CXP, PAC, BARC and Ardour, which work together and in a complementary way to offer their clients a 360° view of the markets in a spirit of partnership and shared vision. If these four brands have a strong individual value, bringing them together under the same banner, while keeping the DNA of each one, is a guarantee of the creation of a collective intelligence based on multiple experiences and expertise, as well as a methodological and agile way of working. “Since our strength comes from our complementarities and different perspectives and the group is stronger than the mere sum of its parts, we had to find a new name – unique, meaningful, supportive and unifying”, says Yannick Carriou, Chairman and CEO of teknowlogy Group.
At the heart of this new brand is knowledge (-know-), a fundamental and founding element of the group. Indeed, teknowlogy Group is a high value-added content company based on strong expertise, data, analysis and methodical organization (the suffix -logy comes from the Latin -logia, used in the names of sciences or bodies of knowledge). Yannick Carriou explains: “As all this applies to technology, the name became obvious! We are aware some of our clients might have problems spelling the new name at first, but it also gives us the opportunity to explain to them what the name stands for. This small ‘orthographic hurdle’ also reflects our desire to be unique, to offer something special.”
But not only the name has changed. The group’s portfolio has been revised to include new products and services for IT software and service providers and end users.
About teknowlogy Group
teknowlogy Group is the leading independent European research and consulting firm in the fields of digital transformation, software, and IT services. It brings together the expertise of four research and advisory firms, each with a strong history and local presence in the fragmented markets of Europe: Ardour Consulting Group, BARC (Business Application Research Center), CXP and PAC (Pierre Audoin Consultants).
We are a content-based company with strong consulting DNA. We are the preferred partner for European user companies to define IT strategy, govern teams and projects, and de-risk technology choices that drive successful business transformation.
We have a second-to-none understanding of market trends and IT users’ expectations. We then help software vendors and IT services companies better shape, execute and promote their own strategy in coherence with market needs and in anticipation of tomorrow’s expectations.
Capitalizing on more than 40 years of experience, we operate out of seven countries with a network of 150 experts. For more information, please visit www.teknowlogy.com and follow us on on Twitter or LinkedIn.
For further information or media enquiries, please contact:
Chairman and CEO, teknowlogy Group
Phone: +33 6 71 86 10 32
Communications Manager, teknowlogy Group
Tel.: +49 (0)89 23 23 68 – 25