PRESS RELEASE – WÜRZBURG, October 27th, 2020
The BI & Analytics Survey is published today. BARC’s flagship annual research study analyzes feedback from a survey of 2,591 users and consultants on their selection and use of BI and analytics software and their views on market trends.
The fastest projects deliver the greatest business benefits
While decent benefits are obtained by BI and analytics projects with the longest implementation times, there is clear evidence that the fastest projects achieve the highest level of business benefits – and this gap has widened in the last twelve months (see Figure 1).
“This shows that timely results are crucial when implementing your analytics and BI solutions,” said Robert Tischler, Senior BARC Analyst and author of The BI & Analytics Survey 21. “Quick reaction to changing requirements driven by developments inside or outside a company straightforwardly impact the benefits and insights gleaned. Cutting requirements into slices to deliver benefits to users as quickly as possible is a fruitful approach as the evidence clearly shows.”
Figure 1: Level of business benefits achieved, by implementation time, 2020 (n=1,708) vs. 2019 (n=2,055)
Today’s projects finish faster
The median implementation time for BI and analytics projects is currently just over four months. However, the proportion of projects completed within three months is significantly higher for projects that started less than two years ago (54 percent) compared to older projects (43 percent). This shows that changes in technology as well as project methodology enable customers to deliver solutions quicker and yield benefits faster.
BI and analytics are like wine – they improve with age
On average, BI and analytics implementations in place for more than two years generate greater benefits than their more recent counterparts.
“Do not expect all benefits to materialize immediately,” advised Tischler. “Analytics and BI is not a one-time project but an ongoing effort that constantly delivers value for businesses. Similarly, buyers should not expect to cover the full scope of solutions that have existed and matured over 20 years in 20 weeks as too much is baked into these established systems.”
Figure 2: Level of business benefits achieved, by age of implementation (n=1,682)
BI and analytics are increasingly embedded in business applications
Embedding BI and analytics is currently a hot topic with many vendors focused on delivering polished content through OEM. The proportion of users working with embedded BI and analytics solutions has steadily increased in recent years but there is still room for growth.
“While several large vendors embed their own analytics products in their business applications portfolio, a number of smaller specialists are providing their solutions as OEM embedded in third-party business applications,” said Tischler. “This approach is increasingly being pursued as sophisticated BI functions are expected in most business applications today. For OEM-heavy vendors, packaging a solution with prebuilt content is a possible route to landing at important accounts and expanding beyond the initial scope of the solution.”
Figure 3: Use of embedded analytics and BI over time (n=changing basis)
About The BI & Analytics Survey
The BI & Analytics Survey 21 (formerly known as The BI Survey) is the 19th edition of BARC’s major annual study into the selection and use of analytics and business intelligence tools. The findings are based on a worldwide survey of 2,591 software users, consultants and vendors, which was conducted from late February to early June 2020. It features current data on market trends as well as detailed analysis and comparison of 33 leading software products from 28 different vendors based on user feedback. The survey was renamed to “The BI & Analytics Survey 21” this year to reflect the stronger overall role that data and analytics now plays.
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BARC (Business Application Research Center) is one of Europe’s leading analyst firms for business software, focusing on the areas of data, business intelligence (BI) and analytics, enterprise content management (ECM) and customer relationship management (CRM). The company was founded in 1999 as a spin-off of the Chair of Business Administration and Information Systems at the Julius-Maximilians-University in Würzburg. Today, BARC combines empirical and theoretical research, technical expertise and practical experience, including a constant exchange with all market participants.
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