departments using big data

Big data analysis shown to increase revenues and reduce costs According to a recent survey conducted by BARC

Benefits and challenges

Over 40% of companies worldwide analyze big data and many are now enjoying a variety of benefits, according to “Big Data Use Cases 2015 – Getting Real On Data Monetization“, published this week by BARC.

Topping the list of benefits realized from big data analysis are better strategic decisions (69%), improved control of operational processes (54%), better understanding of customers (52%) and cost reductions (47%).

Furthermore, those organizations able to quantify their gains from analyzing big data reported an average 8% increase in revenues and a 10% reduction in costs.

“Big data analysis brings a number of advantages to the table, but the challenges involved should also not be underestimated”, says Dr. Carsten Bange, CEO of BARC and co-author of the study. “Our survey identified data privacy and data security as the two main issues in companies which already have big data initiatives in place.”

The next most cited issue is the lack of internal business and technical know-how for tapping and analyzing big data, leading many companies to say that they intend to create new jobs in this area. According to Dr. Bange, however, the global labor market probably can’t meet their demand for this type of expertise at the moment. “A global skills shortage could really curb the big data boom.”

Management is driving big data

Whether or not big data initiatives thrive in companies depends to a large degree on their management. In companies where big data initiatives are an integrated part of business processes, senior management is the main driver or thought leader (61%). However, in organizations still considering using big data analysis, the corresponding figure is much lower at 34%.

On the whole, business departments are still very passive and much less likely to be the drivers behind this topic.

Customer analysis is the most common project driver

Previous BARC surveys have shown that organizations broaden their range of big data application scenarios as they gain more experience in analyzing big data.

Currently, marketing and sales departments lead the way in big data analysis. Of the survey respondents who are using – or planning to use – big data, 25% said they have already integrated big data analyses in their marketing and 23% in sales.

But big data is by no means confined to these areas: respondents reported plenty of big data use cases in all other departments including production, finance, controlling and human resources.

departments using big data

The unusually high numbers for planned deployments by department (between 34% and 56% overall) suggest that, sooner or later, big data will reach every corner of the business.

Information on the survey

A total of 559 people participated in this survey. 37% came from Germany, Austria and Switzerland with another 22% coming from North America. Respondents represented a wide range of industries, most notably IT (16%), manufacturing (14%), consulting (13%) and retail (8%).

This independent study is available free of charge thanks to sponsorship from Blue Yonder, Cloudera, Hewlett-Packard, Information Builders, pmOne, SAS, Tableau and Teradata.

Click here to download the full study.

About BARC

BARC is an enterprise software industry analyst delivering product evaluations, conferences, market research and consulting to over 1,000 customers each year. BARC specializes in advising organizations on software selection in its core research areas of business intelligence, data management and enterprise content management.

Along with CXP and Pierre Audoin Consultants (PAC), BARC forms part of the CXP Group – the leading European IT research and consulting firm with 140 staff in eight countries.

For media enquiries, please contact:

Sascha Alexander (DACH region)
Tel: +49 162 44 75 173
salexander@barc.de

Mark Handford (Rest of world)
Tel: + 44 (0)1536 772 451
mhandford@barc-research.com

 

BARC Score BI

BARC Score Launched Würzburg, May 19, 2015

Business software industry analyst firm BARC today launched BARC Score, a new analyst report evaluating and ranking the key players in the business intelligence (BI) software market.

BARC Score analyzes the strengths and weaknesses of all the leading vendors in the BI market, as well as many of the smaller vendors that often have less visibility but still offer outstanding value to their customers.

“BARC Score provides a quick and clear overview of the BI market based on a combination of thorough analysis of products and vendors by our analysts and detailed end-user feedback”, said Carsten Bange, founder and CEO of BARC. “We are already planning to extend this concept to provide comprehensive ratings of other categories of business software on a regular basis.”

The inaugural BARC Score Business Intelligence report identifies IBM, Information Builders, MicroStrategy, Oracle, Qlik, SAP and SAS as ‘Trendsetters’ in the BI market.

BI Score 2015

“Every vendor is evaluated on two dimensions, Portfolio Capabilities and Market Execution, each representing an axis on the chart above,” explained Andreas Bitterer, VP and Research Fellow at BARC, and originator of the BARC Score methodology. “The portfolio capabilities evaluated include architecture, a range of product-related criteria, as well as end-user satisfaction. Market execution takes into account factors such as the vendors’ product, sales and marketing strategies, organizational and financial strength, and customer support ratings based on end-user feedback.”

To appear in the BARC Score Business Intelligence, vendors must fulfil a number of technical and economic criteria. Firstly, they must have license revenues in excess of 15 million Euro in at least two of the following four key geographical regions:

  • EMEA
  • North America
  • Latin America
  • Asia/Pacific

Furthermore, each vendor must supply at least four out of five technologies from the following:

  • Formatted Reporting
  • Dashboarding
  • Ad-hoc Query and Reporting
  • Analysis
  • Data Mining

For more information, click here

Media Enquiries

For all media enquiries, please contact:

Sascha Alexander (DACH region)
Tel: +49 931 880 651-0
salexander@barc.de

Mark Handford (Rest of world)
Tel: + 44 (0)1536 772 451
mhandford@barc-research.com

About BARC

BARC is an enterprise software industry analyst delivering product evaluations, conferences, market research and consulting to over 1,000 customers each year. BARC specializes in advising organizations on software selection in its core research areas of business intelligence, data management and enterprise content management.

Along with CXP and Pierre Audoin Consultants (PAC), BARC forms part of the CXP Group – the leading European IT research and consulting firm with 140 staff in eight countries.

BARC Response logo

Permira Private Equity and Canada Pension Plan Take Informatica Private Informatica agrees to be acquired for $5.3 billion

Author: Andreas Bitterer

Published: 9 April 2015

Abstract:
In a surprising move, Informatica Corporation, a publicly traded and market-leading provider of data integration, data quality and master data management solutions agreed to be acquired by two private equity firms that will take the vendor private.

Click here to download the full article

BARC Response logo

Marlin Equity Partners Acquires Arcplan The Consolidation in the BI Market Continues

Authors: Carsten Bange, Andreas Bitterer

Published: 7 April 2015

Abstract:
German business intelligence software vendor Arcplan has agreed to be acquired by US-based private equity firm Marlin Equity Partners for an undisclosed sum. The Arcplan company and its product portfolio is expected to be merged with Longview Solutions, a Canadian provider of business performance management solutions and another Marlin Equity Partners portfolio company.

Click here to download the full article

Self-Service Business Intelligence Users Are Now In The Majority

One of many findings from The BI Survey 14 – BARC’s annual survey of over 3,000 business intelligence professionals – published today.

PRESS RELEASE – LONDON, 15th October 2014

Self-service BI
55% of business intelligence (BI) users now claim to be engaging in self-service tasks, with another 24% planning to do so in the future.

“Of all the trending topics analyzed in The BI Survey 14, self-service BI is the most popular, along with operational analytics,” said Carsten Bange, CEO of BARC and co-author of The BI Survey 14. “Adoption of self-service BI is way ahead of other current trends such as collaborative BI (29%) and mobile BI (18%), both of which have received comparable levels of media attention and vendor promotion in recent times. We’re seeing a growing trend among enterprises to enable end-users to build or design their own dashboards and reports without the need for IT support. End-users may even build their own BI applications that combine multiple data sources through highly configurable portals.”

Trending topics chart from The BI Survey 14

Figure 1: Adoption levels of BI trends (n=2303) 

Mobile BI
For the third year running, growth in the use of mobile BI has slowed, increasing just 2% on last year to 18%. The number of enterprises planning to deploy mobile BI in the next 12 months has also decreased for the second consecutive year.

“Despite continued hype in this area, we still see relatively few organizations using mobile BI,” said Bange. “Concern over data security is an important factor here, as well as the extra investment required to enable mobile access to corporate data. However, while the situation is improving, there’s still a lack of convincing mobile BI options on the market.”

More Power Users
The BI Survey 14 also reveals that 30% of BI users now consider themselves as ‘power users’.

“In the past we’ve used the 80/20 rule to describe the ratio between casual and power users, but it’s now clear the percentage of power users is much higher than anticipated,” said Wayne Eckerson, co-author of The BI Survey 14. “The preeminence of big data, analytics and data science in media coverage and product announcements reflect this finding.”

About The BI Survey 14
The BI Survey 14 is based on user opinion from 3,224 BI professionals worldwide about software selection, implementation and usage. Detailed feedback on a record 34 BI products from 29 vendors is analyzed and compared, including international giants IBM, Microsoft (MSFT), Oracle (ORCL) and SAP, as well as BI specialists such as Qlik, SAS Institute, MicroStrategy (MSTR), Tableau (DATA) and Tibco (TIBX).

Press contact:
Mark Handford
+ 44 (0)1536 772 451
mhandford@barc-research.com

About BARC
BARC is an enterprise software industry analyst delivering product evaluations, conferences, market research and consulting to over 1,000 customers each year. BARC specializes in advising organizations on software selection in its core research areas of business intelligence, data management and enterprise content management.

Along with CXP and Pierre Audoin Consultants (PAC), BARC forms part of the CXP Group – the leading European IT research and consulting firm with 140 staff in eight countries.

Andy Bitterer Joins BARC Analyst Team

LONDON, October 2nd, 2014: Business Application Research Center (BARC) today announced that experienced market expert and speaker Andy Bitterer has joined its international business intelligence and data management analyst and consulting team.

Following the recent merger of Le CXP / BARC and Pierre Audoin Consultants (PAC) to create Europe’s largest enterprise software and IT services consulting and analyst house, Bitterer’s appointment further extends BARC’s capacity to support clients across Europe and North America.

Andy Bitterer has previously worked for Gartner, Meta Group and IBM over a long and successful international career in the IT industry. He joins BARC to focus on delivering research and strategic advisory services to clients in their business intelligence, data management and big data projects.

“We are delighted to welcome Andy Bitterer, a recognized industry expert, speaker and author with over 25 years professional experience to our international team,” said Dr. Carsten Bange, CEO and founder of BARC. “Our customers will benefit significantly from the expert insight and in-depth knowledge of the business intelligence market that he brings.”

For further information, contact:

Mark Handford
mhandford@barc-research.com
Tel: +44 (0)1536 772 451

Business Application Research Center (BARC) is an enterprise software industry analyst delivering product evaluations, conferences, market research and consulting to more than 1,000 customers each year. For over fifteen years, BARC has specialized in advising organizations on software selection in its core research areas of business intelligence, data management and enterprise content management.

Along with CXP and Pierre Audoin Consultants (PAC), BARC forms part of the CXP Group – the leading European IT research and consulting firm with 140 staff in eight countries.