BI and Data Management in the Cloud by BARC

Cloud Business Intelligence Adoption Continues Its Rise

PRESS RELEASE – WÜRZBURG, 12th January 2017

The Business Application Research Center (BARC) and Eckerson Group have joined forces to publish a study on current attitudes, issues and trends relating to the use of business intelligence (BI) and data management (DM) technologies in the cloud. It is based on a survey of 370 IT decision-makers around the world. Download the full study here.

The study reveals that adoption of cloud BI solutions has grown 50% in the past three years, from 29% to 43%. “This mirrors the growth in the use of the cloud overall and its strategic value to companies,” said Carsten Bange, founder and principal analyst at BARC and co-author of the report. “As more applications move to the cloud, companies are finding it easier to keep their data there as well. Although security is still a concern, many companies recognize that data might be safer in a shared public cloud than in a corporate data center.”

Power users dominate cloud BI

Power users are twice as likely to use cloud BI as casual users. With the advent of software-as-a-service (SaaS) BI tools, power users can easily create an account, upload data and begin analyzing and visualizing information. Outside of consuming reports and dashboards—a traditional casual user activity—users report that more than half of cloud BI activity involves exploring data and authoring reports, and to a lesser degree, preparing and manipulating data.

Figure 1: To what degree do the following types of BI users use the cloud in your organization?

Figure 1: To what degree do the following types of BI users use the cloud in your organization? (n=163)

 

Public cloud leads the way

Almost half of organizations using cloud BI (46%) use a public cloud for BI and data management compared to less than a third (30%) for hybrid cloud and 24% for private cloud. “The public cloud is fueled primarily by organizations that want to build BI environments that don’t require on-premises data, and secondarily by organizations that use the cloud to replace legacy data warehouses,” said Wayne Eckerson, founder and principal analyst at Eckerson Group and co-author of this study. “However, we expect the percentage of hybrid BI cloud implementations to grow as more large and mid-size firms migrate operations to the cloud.”

Figure 2: What type of cloud infrastructure do you use to support your BI and data management initiative?

Figure 2: What type of cloud infrastructure do you use to support your BI and data management initiative? TechTarget Survey 2013 (n=278), BARC 2016 (n=163)

 

North America is cloudier than Europe

North America has higher cloud BI usage than Europe. It also has a higher percentage of companies strategically committed to the cloud in general and BI in particular. Meanwhile, Europe makes more use of private clouds, while North America is much more willing to let vendors manage and operate cloud BI solutions.

Cloud BI outsourcing is real

With the cloud, companies automatically outsource their hardware infrastructure to a third party. But many companies go further. Almost two-thirds let their BI or data management vendor host their cloud BI implementation; one quarter let them operate and manage their cloud BI environment; and 16% let them design their cloud BI environment. “Perhaps the cloud fosters an outsourcing mentality that gives organizations greater motivation to embrace managed services,” commented Bange.

Figure 3: What role does your cloud BI or data management vendor play in your cloud implementation?

Figure 3: What role does your cloud BI or data management vendor play in your cloud implementation? (n=162)

 

The full study “BI and Data Management in the Cloud: Issues and Trends” is now available as a free download thanks to sponsorship from Birst, Jedox, Qlik, SAS Institute and Tableau.

 

Press contacts:

BARC
Mark Handford
Tel: +44 (0) 1536 772 451
E-Mail: mhandford@barc-research.com

Eckerson Group
Wayne Eckerson
Tel: +1 617-653-5957
E-Mail: info@eckerson.com

About BARC – Business Application Research Center – a CXP Group Company

The Business Application Research Centre (BARC) is an analyst and consulting firm for enterprise software with a focus on Business Intelligence (BI), Data Management (DM), Enterprise Content Management (ECM), Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP). For over twenty years, BARC analysts have combined extensive market, product and implementation knowledge to advise clients.

Along with CXP and PAC, BARC forms part of the CXP Group – the leading European IT research and consulting firm with over 140 staff in eight countries.

About Eckerson Group

Eckerson Group is a research and consulting firm focused on serving the needs of Business Intelligence (BI) and analytic leaders in Fortune 2000 organizations worldwide. Our consultants and researchers each have more than 20 years of experience in the field and are uniquely qualified to help business and technical leaders use data and technology to drive better insights and actions.

Big Data and Information Security

BARC and KuppingerCole Publish Big Data and Information Security Survey Results

PRESS RELEASE – WÜRZBURG / WIESBADEN, 14th November 2016

KuppingerCole Ltd., an independent, international analyst organization with a strong focus on Information Security, Identity and Access Management as well as all areas concerning the Digital Transformation, together with BARC, a leading enterprise software industry analyst and consulting firm specializing in areas including Data Management and Business Intelligence – have published a joint survey on Big Data and Information Security.

The survey focuses on the role of Big Data analytics in cyber security and fraud detection and explains how Big Data technology can help to increase cyber attack resilience by better detection of attacks, enabling real-time response.

BARC and KuppingerCole’s “Big Data and Information Security” study follows on from three BARC surveys in recent years: “Big Data Use Cases”, “Big Data Analytics “, and “Big Data Survey Europe“. While the previous surveys focused on big data analytics in general, this study concentrates on big data analytics use cases in information security and fraud detection.

The study delivers insights into the level of awareness and current approaches in information security and fraud detection in organizations around the world. It measures the importance, status quo and future plans of Big Data security analytics initiatives across different sectors. Furthermore, it presents an overview of the various opportunities, benefits and challenges relating to those initiatives, and outlines the range of technologies currently available to address those challenges.

The survey was completed by more than 330 participants from over 50 countries across all industries.

Among the highlights of the study are the following results:

  • 55% of respondents cite Big Data as the single most important IT trend
  • IT security was named the second most important IT trend (53%)
  • Only 13% of those surveyed consider themselves best-in-class in the field of Big Data security analytics compared to their main market competitors
  • Nearly 90% of “best-in-class” participants believe that security analytics can bring substantial profits for their companies
  • Best-in-class companies are deploying a broad range of security tools not just for threat detection, but for identity and access governance (85%), strong authentication (50%), security information and event management (76%) and user behavior analytics (68%)
  • 98% of “best-in-class” respondents consider automation a very important aspect of security analytics solutions

This is the first edition of the study. The survey was conducted in Q2 2016 with preliminary results presented at KuppingerCole’s annual European Identity & Cloud Conference in May 2016.

A management summary of “Big Data and Information Security” is now available to download at:
http://barc-research.com/research/big-data-and-information-security/.

The study is available free of charge thanks to the generosity of MicroStrategy, Inc.

Press contacts:

BARC
Wiebke Lörcher
Tel: +49 (0) 89 232368-25
E-Mail: wloercher@barc.de

KuppingerCole
Jennifer Haas
Tel: +49 (0)211-237077-31
E-Mail: press@kuppingercole.com

Journalists please send us specimen copies of any published articles or links to online publications referring to this study.

About BARC – Business Application Research Center – a CXP Group Company

The Business Application Research Centre (BARC) is an analyst and consulting firm for enterprise software with a focus on Business Intelligence (BI), Data Management (DM), Enterprise Content Management (ECM), Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP).

For over twenty years, BARC analysts have combined market, product and implementation knowledge to advise clients. Along with CXP and PAC, BARC forms part of the CXP Group – the leading European IT research and consulting firm with staff in eight countries.

About KuppingerCole

KuppingerCole, founded in 2004, is an international and independent analyst organization headquartered in Europe. The company specializes in offering neutral advice, expertise, thought leadership and practical relevance in Information Security, Identity & Access Management (IAM), Governance (IAG), Risk Management & Compliance (GRC) as well as all areas concerning the Digital Transformation. KuppingerCole supports companies, corporate users, integrators and software manufacturers in meeting both tactical and strategic challenges. Maintaining a balance between immediate implementation and long-term viability is at the heart of KuppingerCole’s philosophy.

As a core element of KuppingerCole’s research the company provides different types of reports with thought leadership and a vendor-neutral view on the status of markets, products and vendors. KuppingerCole’s qualified analysts continuously research and update the company’s online research library, and perform manufacturer-independent advisory services.

KuppingerCole also organizes conferences, workshops and webcasts in all fields of identity focused on information security, IAM, Cloud, Digital Risk and Digital Transformation. KuppingerCole’s annual European Identity & Cloud Conference is Europe’s leading event for thought leadership and best practice in this area and covers the latest and future topics regarding the challenges in digital business.

You will find additional information at:
www.kuppingercole.com
www.id-conf.com

 

BI Survey 16 Analyzer

The BI Survey 16: Operational BI Continues Its Rise in 2016

PRESS RELEASE – WÜRZBURG, 10th November 2016

BARC’s annual BI Survey results are launched on the new bi-survey.com website. Major findings this year include the continued surge in the use of business intelligence (BI) in production/operations departments, customer analysis is named as the #1 investment area in new BI projects, and several trends including collaboration and sensor data analysis are now established as critical BI components for many organizations        

Departments Using BI

Finance, management and sales departments continue to lead the way in the use of BI, but with little variation in usage rates since 2014.

Elsewhere, production/operations departments continue a strong upwards trajectory, rising from 20% to 53% usage in the last eight years.

“While BI has always been strong in sales and finance, production and operations departments have traditionally been more cautious about adopting it,” said Carsten Bange, CEO of BARC. “But with the general trend for using data to support decision-making, this has all changed. Technology for areas such as event processing and real-time data integration and visualization has become more widely available in recent years. Also, the wave of big data from the Internet of Things and the Industrial Internet has increased awareness and demand for analytics, and will likely continue to drive further BI usage in production and operations.”

BI Survey press release - Figure 1

Figure 1: Which departments are using BI? Timeline (n=changing basis)

BI Trends

It is clear that some BI trends that began with a buzz a few years ago now serve as critical BI components for a growing number of companies. Areas such as collaboration and spatial/location analysis are reported as “in use” by more than 20 percent of respondents. At 12 percent, cloud BI is now in double-digits with more companies planning to leverage it over the longer term. Social media analysis is the only listed trend in use by less than 10 percent of Survey respondents this year.

BI Survey press release - Figure 2

Figure 2: Which of the trending areas do companies address with their BI product? (n=2,617)

Customer Analysis a Major Investment Area

40% of companies are now putting their BI budgets into customer behavior analysis, and 32% are investing in developing a unified view of customers. “With areas such as accounting and finance more or less under control, companies are moving to other areas of the enterprise, in particular to gain a better understanding of customer, market and competitive dynamics,” said Carsten Bange.

BI Survey press release - Figure 3

Figure 3: In which BI use cases is your company investing in? (n=2,210)

Click here to access BI-Survey.com

More information about “The BI Survey 16”

About The BI Survey 16

The BI Survey 16 is based on user opinion from over 3,000 BI professionals worldwide about their software selection, implementation and usage. Detailed feedback on 37 BI products from 30 vendors is analyzed and compared, including international giants IBM, Microsoft (MSFT), Oracle (ORCL) and SAP, as well as BI specialists such as Information Builders, MicroStrategy (MSTR), Qlik, SAS Institute and Tableau (DATA).

About BARC – Business Application Research Center – a CXP Group Company

The Business Application Research Centre (BARC) is an analyst and consulting firm for enterprise software with a focus on Business Intelligence (BI), Data Management (DM), Enterprise Content Management (ECM), Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP).

For over twenty years, BARC analysts have combined market, product and implementation knowledge to advise clients. A continuous program of market analysis and product comparison studies forms the basis of BARC’s expertise, ensuring that its analysts possess a detailed knowledge of software markets, vendors and products, as well as the latest trends and developments.

Along with CXP and PAC, BARC forms part of the CXP Group – the leading European IT research and consulting firm with staff in eight countries.

For further information or enquiries, please contact:

Mark Handford
Tel: +44 (0) 1536 772451
E-Mail: mhandford@barc-research.com

BI Trend Monitor 2017

BARC BI Trend Monitor 2017: Data Discovery / Data Visualization Remains The Top Trend in Business Intelligence

PRESS RELEASE – WÜRZBURG, 8th November 2016

BARC’s BI Trend Monitor 2017, which is published today, provides detailed information on which business intelligence (BI) trends are currently having the greatest impact on the market. It also identifies the factors that lead to the most successful BI implementations. Based on a survey of 2,800 users, consultants and software vendors, BI Trend Monitor 2017 examines 21 BI and data management trends.

Like last year, data discovery / data visualization, self-service BI and data quality / master data management remain the most influential BI trends according to BARC’s survey. Cloud BI, data labs/science and Hadoop (see chart) are the least important trends. Interest in many of the BI trends monitored has remained stable compared to last year with the most significant upturn coming in the area of data integration for business users, which jumps four places from 12th to 8th position.

As expected, “best-in-class” companies show a keener interest in BI trends than so-called “laggard” companies. This difference is particularly evident in the areas of agile BI development, data labs and visual design standards, which are used far more by organizations that have pioneered the successful use of BI than by “laggard” companies.

Cloud BI more relevant to vendors than users

Users, consultants and software vendors largely agree on the significance of most trends. However, opinion is divided in the areas of cloud BI, agile BI development and Hadoop, which are considered far more important by vendors than by users. In the case of cloud BI, vendors rate the importance of the trend at 5.9 (on a scale of 1 to 10; previous year: 4.9) while users only rate it at 3.7 (in 2015 and 2016). In contrast, users consider master data management, data quality and analytical databases to be more relevant.

Manufacturing industry remains cautious

The IT industry, the services sector and the public sector attach greater importance to BI trends than other industries. Despite the current high profile of big data analytics, digitalization and the industrial internet, the manufacturing sector still seems reluctant to adopt many of the BI trends examined in BARC’s survey. Telcos take a similar stance – with the notable exception of their use of agile BI development and Hadoop.

Business Intelligence Trends 2017 chart

Worldwide relevance of BI trends
Source: BARC BI Trend Monitor 2017 (n = 2,772)

BI trends are not as popular in the DACH region

Overall, survey participants from Asia and the Americas view BI trends as more important than respondents from Europe, and especially those in the DACH region. However, the DACH region does attach more importance to one topic – visual design standards – than all other regions. On a global basis, data integration for business users, data storytelling, agile BI and cloud BI are the trends displaying the greatest regional variations in popularity.

“The high ratings in BARC’s BI Trend Monitor 2017 underline the importance of business intelligence and data management to companies worldwide,” said Carsten Bange, founder and managing director of BARC. “The relevance of data analysis and management will continue to grow with the ongoing digitization of processes and business models. BARC’s BI Trend Monitor is intended as an orientation aid in the rapidly developing BI market and helps organizations to classify and assess the most important BI trends.”

Further reading

Click here for further information and to download the full 65-page report.

Top Business Intelligence Trends 2017: What 2,800 BI professionals really think

About BARC – Business Application Research Center – a CXP Group Company

The Business Application Research Centre (BARC) is an analyst and consulting firm for enterprise software with a focus on Business Intelligence (BI), Data Management (DM), Enterprise Content Management (ECM), Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP).

For over twenty years, BARC analysts have combined market, product and implementation knowledge to advise clients. Along with CXP and PAC, BARC forms part of the CXP Group – the leading European IT research and consulting firm with staff in eight countries.

For further information or enquiries, please contact:

Germany, Austria and Switzerland
Wiebke Lörcher
Tel: +49 (0) 89 232368-25
E-Mail: wloercher@barc.de

Rest of the World
Mark Handford
Tel: +44 (0) 1536 772451
E-Mail: mhandford@barc-research.com

BI Survey 16 Analyzer

Next Generation Software Comparison – BARC Launches “bi-survey.com”

PRESS RELEASE – WÜRZBURG, 18th October 2016

The Business Application Research Center (BARC) extends its portfolio with the interactive platform “bi-survey.com”. The English-language website is now available at www.bi-survey.com, serving as a central source of information and an authoritative guide to the comparison, selection and purchase of Business Intelligence (BI) and Analytics software. The platform combines the world’s largest database of user feedback on BI and Analytics products (“The BI Survey 16”) with detailed technical and functional product evaluations by BARC analysts.

The range of content offered on “bi-survey.com” includes product reviews, BARC research results, infographics, best practice guides for software selection and an interactive “BI Survey Analyzer”, which can be used to analyze the results of “The BI Survey 16”. It also provides insights into current trends and developments in the rapidly developing BI market.           

Knowledge through experience

Visitors to “bi-survey.com” benefit from a unique combination of user and independent analyst reviews of BI tools, revealing the pros and cons of each tool. This blend of analyst expertise and feedback from the users who work with BI tools on a daily basis provides companies with a valuable basis for choosing their own tools. The “BI Tool Comparison“ section contains an overview of the leading BI and Analytics tools on the market based on customer reviews from “The BI Survey 16” and BARC analyst evaluations. Using the “BI User Review Matrix“ (see Figure 1), visitors gain an interactive overview of user ratings from “The BI Survey 16”.

With over 30,000 survey responses in 15 years, “bi-survey.com” is based on a unique wealth of data. It offers proven best practice advice on selecting BI software as well as an understanding of why companies choose their solutions, how they use them and how satisfied they are with them.

BI User Review Matrix

Figure 1: BI User Review Matrix

Do it yourself

One of the highlights of “bi-survey.com” is the “BI Survey Analyzer”, an interactive online tool that enables visitors to analyze user feedback from “The BI Survey 16” (see Figure 2). The free basic version allows users to generate charts and filter them by region, industry, competitive peer group, company size and more. With the premium version, users can create their own customized shortlist of BI products and compare them based on 32 different criteria.

BI Survey Analyzer

Figure 2: The BI Survey Analyzer

Globally unique product analysis

BARC’s “Vendor Performance Summaries” – a series of comprehensive evaluations of the world’s leading BI software solutions – are available as a fee-based service. Each Summary presents and evaluates a BI product in detail. The scope and depth of the “Vendor Performance Summaries” is unique: They contain highly-detailed product evaluations based on BARC analyst expertise and customer feedback across 32 different criteria, as well as an analysis of application scenarios, reasons why customers choose to purchase each product and the problems reported by users.

Click here to access “bi-survey.com”

More information about “The BI Survey 16”

About BARC – Business Application Research Center – a CXP Group Company

The Business Application Research Centre (BARC) is an analyst and consulting firm for enterprise software with a focus on Business Intelligence (BI), Data Management (DM), Enterprise Content Management (ECM), Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP).

For over twenty years, BARC analysts have combined market, product and implementation knowledge to advise clients. A continuous program of market analysis and product comparison studies forms the basis of BARC’s expertise, ensuring that its analysts possess a detailed knowledge of software markets, vendors and products, as well as the latest trends and developments.

Along with CXP and PAC, BARC forms part of the CXP Group – the leading European IT research and consulting firm with staff in eight countries.

For further information or enquiries, please contact:

Mark Handford
Tel: +44 (0) 1536 772451
E-Mail: mhandford@barc-research.com

BARC Response logo

prevero to be Acquired by Dutch Software Vendor Unit4

prevero has announced it has entered into an agreement to be acquired by Unit4, a Netherlands-based enterprise applications software vendor with operations worldwide. The purchase price has not been disclosed.

Authors: Carsten Bange and Christian Fuchs

Published: 11 July 2016

In recent years, prevero has grown into one of the largest performance management vendors in the DACH region in terms of software revenues. Its growth has been largely organic but was also boosted considerably by the acquisitions of software vendors Winterheller in 2011 and MIK in 2015, the latter of which is still trading as an independent company. Now prevero itself has agreed to be acquired by Unit4.

Unit4 is a provider of enterprise applications empowering people in service organizations (e.g. ERP). With annual revenues of more than Euro 500 million and over 4,000 employees worldwide, Unit4 delivers ERP, industry-focused and topical applications. Thousands of organizations around the world from sectors including professional services, education, public services, not-for-profit, real estate, wholesale and financial services use Unit4 solutions.

In our opinion, prevero’s performance management products fit well into Unit4’s product portfolio. Data-based decision making and data analysis have become more important than ever, not least for Unit4’s ERP customer base. However, until now Unit4 has not had any specific CPM products in its portfolio. Also, from a geographical perspective, prevero has a strong footprint in the DACH region while Unit4 is present in many other parts of Europe, Asia-Pacific and North America. So this deal opens up the potential for selling Unit4’s ERP products to prevero’s 4,500 customers in the DACH region and prevero’s CPM products to Unit4’s customer base, as well as a stand-alone product in the vendor’s 26 markets worldwide. According to both parties a joint offering should be available within 6 months.

Going forward, prevero will be Unit4’s standard platform for CPM and BI. The prevero brand will be retained for the time being with the goal of joint branding over time. prevero’s management team of Alexander Springer and Matthias Thurner and all its 160 employees will become part of Unit4.

Overall, we think the acquisition provides great potential for both companies. prevero in particular will be able to enlarge its customer base in global markets that it probably would never have been able to address itself. Moreover, the development of its CPM products can profit from Unit4’s more substantial development capacities. Unit4 can offer a more complete set of products and also cover the important areas of planning, data analytics and decision support in a sophisticated way. Whether there is cross-selling potential for its ERP solutions into the prevero customer base remains to be seen. Many of prevero’s customers will already have established ERP products and are unlikely to focus on replacing their existing infrastructure.

Further Reading
Unit4 press release announcing the acquisition of prevero

BARC Response logo

Qlik To Be Acquired by Private Equity Firm Thoma Bravo

Qlik has announced it has entered into an agreement with private equity firm Thoma Bravo to be acquired by them for around 3 billion USD.

Author: Carsten Bange

Published: 30 June 2016

Qlik announced at the beginning of June that it has entered into an agreement with private equity firm Thoma Bravo to be acquired by them for ~3 billion USD. Qlik, founded in 1993 in Lund, Sweden and now headquartered in Radnor, PA, USA has become one of the major BI vendors in the last 15 years: It currently has 2,000 employees, 39,000 customers and 1,700 partners in more than 100 countries, making 612 million USD revenue in 2015. This values Qlik at about 5x revenue and at a similar enterprise value to Tableau, which has surpassed Qlik with very strong growth in recent years, reaching 695 million USD revenue in 2015, but also suffering a 50% stock price plummet in February 2016.

Qlik has appeared to be for sale for a while and the move to de-list from the stock market and become owned by a PE company has become quite normal amongst software vendors: Tibco, Informatica and more recently Dell Software are other prominent examples. 

Qlik’s stock price has remained between 20 and 40 USD for the last 5 years – basically going sideways despite its revenue growth during that period – so its frequent interactions with financial analysts and its large number of shareholders were probably not too pleasant. Qlik has faced some serious challenges in recent years, both organizationally and on the product and marketing side with the transformation from its first product generation (QlikView) to the second generation Qlik Sense. Qlik has returned to calmer waters in the last year since the release of Qlik Sense 2.0 in mid 2015. But its complete transformation to a Cloud software-oriented company is still ongoing, and the freedom to take decisions without the added scrutiny of the stock market might help to re-focus Qlik on business priorities and push it into new areas.

BARC Response logo

Cisco Acquires ParStream

Author: Carsten Bange

Published: 27 October 2015

Abstract:
Networking giant Cisco has announced its intent to buy ParStream, a young analytical database vendor based in Germany and the US. This acquisition strengthens Cisco’s ability to build networks with real-time data acquisition and storage “on the edges” of the network in distributed infrastructures.

Click here to download the full article

Chart from The BI Survey 15: Which departments are using BI

Pervasive Business Intelligence: Still A Dream

According to The BI Survey 15, BARC’s detailed annual audit of end-user sentiment on the business intelligence (BI) software market, published today.

PRESS RELEASE – LONDON, 19th October 2015

Pervasive BI: Still a dream

Usage of BI is becoming more pervasive, but remains a long way from being truly widespread in companies, according to The BI Survey 15. Following two years of zero growth, the median percentage of employees using BI in companies increased by more than 2% on last year to over 13%. From a sample of 2,071 responses, 45% of participants say their companies have less than 10% of employees using BI.

Chart from The BI Survey 15: Percentage of BI users in company

Figure 1: Percentage of BI users in company, median percentage, timeline (n=changing basis). Source: The BI Survey 15

“New and emerging use cases – such as the steering and controlling of operational processes – and software buying preferences focused on ease of use, support for more concurrent users and flexibility are among the key drivers for this upturn and future broader acceptance,” said Dr. Carsten Bange, founder and CEO of BARC. “Greater adoption of cloud-based BI deployments in the future could also lead to higher penetration rates thanks to their flexibility and ease of deployment. However, our survey finds that the adoption rate for cloud-based BI solutions is still very low.”

 

Predictive analysis/data mining set for wider usage

Predictive analysis/data mining is only performed by 20% of respondents in this year’s BI Survey, but it stands to see the biggest gain of all BI tasks in the coming years with a further 40% planning to use BI solutions for this purpose.

Chart from The BI Survey 15: Tasks where BI is used

Figure 2: Tasks where BI is used (n=2429). Source: The BI Survey 15

 

Surge of BI usage in production/operations

Chart from The BI Survey 15: Which departments are using BI

Figure 3: Which departments are using BI? Timeline (n=changing basis). Source: The BI Survey 15

Finance (85%), management (68%) and sales (62%) departments continue to be the leading BI users, but there has been surge of BI usage in production/operations (to 51%) in the last two years. If this pattern continues, production/operations could overtake sales and IT to become the third biggest user of the technology within the next three years.

“This finding is a result of the general trend in business intelligence to become more operational,” said Bange. “Reporting and analytical capabilities are embedded in or used in relation to operational processes, either to steer processes as they happen in real time or to understand processes better, for example to improve planning.”

This is just a small selection of the hundreds of findings in The BI Survey 15. Contact us for interview requests or to find out more.

 

About The BI Survey 15
The BI Survey 15 is based on user opinion from over 3,000 BI professionals worldwide about software selection, implementation and usage. Detailed feedback on a record 35 BI products from 30 vendors is analyzed and compared, including international giants IBM, Microsoft (MSFT), Oracle (ORCL) and SAP, as well as BI specialists such as Information Builders, MicroStrategy (MSTR), Qlik, SAS Institute and Tableau (DATA).

About BARC
BARC is an enterprise software industry analyst delivering product evaluations, conferences, market research and consulting to over 1,000 customers each year. BARC specializes in advising organizations on software selection in its core research areas of business intelligence, data management and enterprise content management.

Along with CXP and Pierre Audoin Consultants (PAC), BARC forms part of the CXP Group – the leading European IT research and consulting firm with 140 staff in eight countries.

Press contact:
Mark Handford
+ 44 (0)1536 772 451
mhandford@barc-research.com
www.barc-research.com/BI-Survey

departments using big data

Big data analysis shown to increase revenues and reduce costs According to a recent survey conducted by BARC

Benefits and challenges

Over 40% of companies worldwide analyze big data and many are now enjoying a variety of benefits, according to “Big Data Use Cases 2015 – Getting Real On Data Monetization“, published this week by BARC.

Topping the list of benefits realized from big data analysis are better strategic decisions (69%), improved control of operational processes (54%), better understanding of customers (52%) and cost reductions (47%).

Furthermore, those organizations able to quantify their gains from analyzing big data reported an average 8% increase in revenues and a 10% reduction in costs.

“Big data analysis brings a number of advantages to the table, but the challenges involved should also not be underestimated”, says Dr. Carsten Bange, CEO of BARC and co-author of the study. “Our survey identified data privacy and data security as the two main issues in companies which already have big data initiatives in place.”

The next most cited issue is the lack of internal business and technical know-how for tapping and analyzing big data, leading many companies to say that they intend to create new jobs in this area. According to Dr. Bange, however, the global labor market probably can’t meet their demand for this type of expertise at the moment. “A global skills shortage could really curb the big data boom.”

Management is driving big data

Whether or not big data initiatives thrive in companies depends to a large degree on their management. In companies where big data initiatives are an integrated part of business processes, senior management is the main driver or thought leader (61%). However, in organizations still considering using big data analysis, the corresponding figure is much lower at 34%.

On the whole, business departments are still very passive and much less likely to be the drivers behind this topic.

Customer analysis is the most common project driver

Previous BARC surveys have shown that organizations broaden their range of big data application scenarios as they gain more experience in analyzing big data.

Currently, marketing and sales departments lead the way in big data analysis. Of the survey respondents who are using – or planning to use – big data, 25% said they have already integrated big data analyses in their marketing and 23% in sales.

But big data is by no means confined to these areas: respondents reported plenty of big data use cases in all other departments including production, finance, controlling and human resources.

departments using big data

The unusually high numbers for planned deployments by department (between 34% and 56% overall) suggest that, sooner or later, big data will reach every corner of the business.

Information on the survey

A total of 559 people participated in this survey. 37% came from Germany, Austria and Switzerland with another 22% coming from North America. Respondents represented a wide range of industries, most notably IT (16%), manufacturing (14%), consulting (13%) and retail (8%).

This independent study is available free of charge thanks to sponsorship from Blue Yonder, Cloudera, Hewlett-Packard, Information Builders, pmOne, SAS, Tableau and Teradata.

Click here to download the full study.

About BARC

BARC is an enterprise software industry analyst delivering product evaluations, conferences, market research and consulting to over 1,000 customers each year. BARC specializes in advising organizations on software selection in its core research areas of business intelligence, data management and enterprise content management.

Along with CXP and Pierre Audoin Consultants (PAC), BARC forms part of the CXP Group – the leading European IT research and consulting firm with 140 staff in eight countries.

For media enquiries, please contact:

Sascha Alexander (DACH region)
Tel: +49 162 44 75 173
salexander@barc.de

Mark Handford (Rest of world)
Tel: + 44 (0)1536 772 451
mhandford@barc-research.com