Data Preparation, Visual Analysis and Guided Advanced Analytics for Business Analysts
Data discovery is currently one of the world’s most influential BI trends. The demand for flexible, user-friendly tools that can be used to efficiently analyze and research data is rising accordingly. BARC Score Data Discovery provides a market segment overview that clearly shows the strengths and weaknesses, current market position and functional scope of individual providers, and serves as a valuable guide for the selection of software.
The three pillars of data discovery
Data discovery is based on the three pillars of data preparation, visual analysis and guided advanced analytics. In order to allow an iterative process for pattern recognition, data discovery solutions must support these functionalities in seamlessly integrated solutions.
At the moment, the data discovery tool market offers various approaches, but few providers support the full functional scope of data discovery in a well integrated product suitable for specialist users. Despite having different core aspects, integrated products represent a significant improvement over tools that focus only on individual areas such as visual analysis, advanced analytics or data preparation.
A divided market
The market is divided into two segments: A few providers have highly mature tools in their portfolio and, as a result of their products’ maturity, have been able to successfully integrate most of the functions required for data discovery into these tools. On the other hand, many others have very innovative tools that provide good solutions to isolated problems, but they have not sufficiently integrated their solutions yet or, despite innovative approaches, have not yet reached the functional level of established solutions.
Only one tool is rated above average in all three of the key areas in this BARC Score. The large general software developers and BI suite vendors often have difficulty integrating functions into a single tool or have issues with their products’ maturity, which means that their functional scope is insufficient. This BARC Score omits many data preparation solution specialists because they fail to provide or integrate visual analysis sufficiently.
The full report can be downloaded from the website of Tableau, sponsor of this study.